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The study of servant leadership has been extensively defined with a list of applicable attributes; however, has limited guidance on implementation of a servant leadership culture within an existing leadership culture. The research gap was addressed through socio-rhetorical analysis using social and cultural texture of the Matthew 20:20-28 pericope. The exegetical analysis revealed five emerging themes applicable to Jesus’ methods of servant leadership implementation. These transitioning themes included: organizational order of change, everyone matters, new identity and values, implementation without compromise, and speak more about the new than the old.

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